Where Have All the Full Waves Gone?

Good opinion piece by Surfer's Brandt Hart on the short clip obsession in today's surf film industry. I agree with him that we miss out on the true wave-riding experience with these one maneuver-happy filmmakers, but that it's hard to convince these guys to change because their films are so popular. Hart says it best here:

"Every time Dane Reynolds appears on the screen, lays into a bottom turn and then destroys the lip, I think 'Jesus Christ, that’s ridiculous.' And that’s all these films need to do in order to succeed."

That pretty much sums it up; most people don't have the attention span to wait out the drop and maybe a couple of lesser turns before that huge hack on the closeout section that gets everyone excited.